Meta Platforms announced the launch of its subscription service in the United States on Friday.
The Meta Verified service will provide a blue badge to users after verifying their accounts using a government ID and will cost $11.99 per month for web users and $14.99 per month for users on Apple’s iOS system and Google-owned Android, Meta said in a statement.
The social media firm was testing the service in February, following the footsteps of Snapchat as well as messaging app Telegram and marks the latest effort by Meta to diversify its revenue away from advertising.
Twitter had also introduced its Blue subscription service, following its $44 billion buyout by Elon Musk last year. The service allows individuals to pay for the blue check mark that was previously reserved for verified accounts of public figures like politicians and journalists.
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