William Raveis Acquires Carson Realty, Expanding Luxury Presence in South Carolina

William Raveis, a leading US brokerage and the number one privately held real estate company in the Northeast, Florida, and South Carolina, has acquired Carson Realty, a family-owned real estate firm serving the luxury markets of Hilton Head, Bluffton, and Lake Keowee. The acquisition, announced on May 2, 2024, marks William Raveis' return to the acquisition business following three successful company acquisitions last fall.

Why this matters: Thisacquisition highlights the growing trend of consolidation in the real estate industry, which could lead to increased market share and negotiating power for larger brokerages. As a result, smaller, family-owned businesses may face increased competition, potentially altering the landscape of local real estate markets.

Founded in 2006, Carson Realty has established itself as a prominent player in the Hilton Head, Bluffton, and Lake Keowee markets. The acquisition provides William Raveis with a significant increase in market share in the Hilton Head and Bluffton areas of Beaufort County. The financial terms of the deal were not disclosed.

"We look forward to our partnership with Carson Realty (CR). It's always exciting to partner with another family-owned business that shares our deep commitment to our agents and our communities," said Bill Raveis, founder and CEO of William Raveis. "Our business model is unique. As an operating partner, we help agents succeed with our world-class coaching, marketing and innovations like Raveis365, a unique communications and technology platform developed exclusively for us by Microsoft."

Matt Lane, senior vice president and general manager for the Southern Region at William Raveis, emphasized the strategic importance of the acquisition, stating, "The addition of Carson's close-knit local culture and service-oriented sales force strengthens our position both locally and throughout the Southern Region."

Carson Realty executives are pleased to have access to William Raveis' in-house mortgage bankers, who will help pre-qualify buyers and sellers, and the brokerage firm's insurance experts, who will help their agents and customers through the home insurance market.

The acquisition of Carson Realty connects the dots in key luxury markets up and down the East Coast for William Raveis, solidifying its position as a leading luxury real estate brokerage. With a shared commitment to exceptional service and a focus on leveraging innovative technology, William Raveis and Carson Realty are well-positioned to deliver an unparalleled real estate experience to clients in the Hilton Head, Bluffton, and Lake Keowee markets.

Key Takeaways

• William Raveis acquires Carson Realty, a luxury real estate firm in Hilton Head, Bluffton, and Lake Keowee.
• The acquisition marks William Raveis' return to the acquisition business after 3 deals last fall.
• The deal increases William Raveis' market share in Hilton Head and Bluffton areas of Beaufort County.
• Carson Realty executives gain access to William Raveis' in-house mortgage bankers and insurance experts.
• The acquisition solidifies William Raveis' position as a leading luxury real estate brokerage on the East Coast.