Next Level Innovation: Unveiling iPhone 15 Pro and Pro Max

Next Level Innovation: Unveiling iPhone 15 Pro and Pro Max

Apple Raises the Bar with the iPhone 15 Pro and Pro Max

Apple has once again pushed the boundaries of innovation with the unveiling of iPhone 15 Pro and iPhone 15 Pro Max. These new models are designed with aerospace-grade titanium to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience.

Performance at Its Peak: The A17 Pro

The iPhone 15 Pro and Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. This chip brings improvements to the entire processor, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with microarchitectural and design improvements and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17.

Revolutionary Camera Upgrades

Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super high resolution 24MP default. Also featured is the all-new 5x Telephoto camera, exclusively on iPhone 15 Pro Max. These advancements make the iPhone 15 Pro and Pro Max the best in the market for their camera capabilities.

A New Generation of Mobile Gaming

The A17 Pro chip unlocks next-level gaming experiences and pro performance, bringing true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone. The new 6-core design increases peak performance and energy efficiency, offering smoother graphics as well as more immersive AR applications and gaming experiences.

Pro Workflows Made Possible

The new USB-C connector is supercharged with USB 3 speeds up to 20x faster than USB 2 and, together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

Introducing the iPhone 15 and iPhone 15 Plus

Alongside the Pro models, Apple also unveiled the iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning textured matte finish and a new contoured edge on the aluminum enclosure. Both models feature the Dynamic Island and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives.

High-Performance with A16 Bionic

With A16 Bionic for powerful, proven performance, a USB-C connector, Precision Finding for Find My friends, and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward. These models are available in five stunning new colors: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.