Driving the Future: Mitsubishi Electric and BlackBerry Partner to Advance Road Safety and In-car Experiences

Driving the Future: Mitsubishi Electric and BlackBerry Partner to Advance Road Safety and In-car Experiences

Revolutionizing the In-car Experience

Mitsubishi Electric, a leading manufacturer of premium vehicles, has joined forces with BlackBerry Limited, a renowned tech company specializing in software and security solutions. The collaboration aims to revolutionize the in-vehicle experience and enhance road safety, powered by BlackBerry IVY®, an edge-to-cloud vehicle data platform, and Mitsubishi Electric’s innovative automotive in-cabin system, FLEXConnectTM.

The FLEXConnectTM system sets a new standard for cabin experiences, revolutionizing how users interact with vehicles. The advanced safety features, intuitive interface, and enhanced sensory feedback provide a superior driving experience. In combination with BlackBerry IVY, Mitsubishi Electric can bring these innovations to market more quickly, while ensuring user data security and privacy.

Unleashing the Power of Data

BlackBerry IVY is a unique solution that allows automotive Original Equipment Manufacturers (OEMs) to extract valuable insights from a wide range of vehicle signal data in real time. By incorporating BlackBerry IVY into its FLEXConnectTM platform, Mitsubishi Electric is enhancing in-cabin experiences and improving road safety.

The core of the Mitsubishi Electric FLEXConnectTM platform is its driver monitoring system (DMS) and occupant monitoring system (OMS). BlackBerry IVY allows the platform to extract and analyze data from both internal and external sensors. It also employs machine learning to process the data collected at the vehicle edge compute node.

Powering Advanced Safety Features

BlackBerry IVY powers several safety features and consumer experiences in the Mitsubishi Electric FLEXConnectTM platform. These include determining driver distractions and concentration levels, collecting biometric information to monitor driver health, analyzing facial features for automated verification and in-car payments, and correlating user preferences with environmental information for optimal parking location suggestions.

A Bold Leap Towards Safer Roads

In summary, the partnership between Mitsubishi Electric and BlackBerry Limited aims to revolutionize the in-car experience and improve road safety by leveraging advanced technology and data analysis. Their combined efforts will result in a vehicle that can anticipate safety risks, monitor driver health and distractions, and provide personalized experiences for users.

While the automotive industry has made significant strides in vehicle safety and in-car experiences over the years, this partnership represents a significant leap forward. It brings together the expertise of Mitsubishi Electric in manufacturing high-quality vehicles with BlackBerry’s prowess in software development. Together, they are set to reshape the future of transportation, making roads safer and driving experiences more enjoyable for all.

Implications for the Future

As the world continues to grapple with road safety challenges, the partnership between Mitsubishi Electric and BlackBerry Limited offers a glimmer of hope. By leveraging advanced technologies and harnessing the power of data, the collaboration is poised to bring about transformative changes that could redefine our transportation systems. As we move towards a future dominated by smart, connected vehicles, innovations like these will play a crucial role in ensuring that our roads are safer and our journeys more enjoyable.