McDonald’s Spices Up its Menu with Two New Dipping Sauces
A Flavorful Twist: Introducing Sweet & Spicy and Mambo
In a bid to make its menu more exciting and attractive to its customers, McDonald’s has announced the addition of two new dipping sauces. Starting from October 9, these new sauces will be available for a limited time at participating restaurants. The new additions include a breakfast-inspired sweet and spicy sauce, and a tomato-based mambo sauce, taking the total number of sauces offered by the fast-food giant to eight.
The sweet and spicy sauce is a unique blend of red pepper, Szechuan peppercorn, cayenne pepper, and apple cider vinegar, making it the first breakfast-inspired sauce in McDonald’s US restaurants. On the other hand, the mambo sauce is a sweet, spicy, and vinegary sauce inspired by a sauce popular in Washington DC’s food scene.
McDonald’s Success with New Sauce Introductions
The introduction of new sauces has proven to be a successful strategy for McDonald’s. The company has seen a significant increase in sales at US locations that have been open for at least 13 months, with a 10.3% rise in the quarter ending June 30. This growth in traffic comes at a time when other chains are struggling to attract customers to their locations. McDonald’s is staying ahead of the game with this simple yet effective strategy.
As part of its promotional efforts, McDonald’s is partnering with chefs and influencers to showcase the various combinations that the new sauces can be paired with. For example, the sweet and spicy sauce is suggested to be paired with a sausage McMuffin with egg or chicken McNuggets. This approach not only excites its customers but also provides them with new ways to enjoy their favorite McDonald’s meals.
Exploring Tastes and Flavors Across the US
Tariq Hassan, the Customer Experience Officer for McDonald’s US, emphasized that the company draws inspiration for new food items by exploring tastes and flavors found in communities across the country. This approach enables the company to introduce unique and exciting flavors that resonate with its diverse customer base.
Earlier this year, McDonald’s sold its famous Big Mac sauce for a limited time and added more of the sauce to its Big Mac sandwiches as part of a broader menu shakeup. The introduction of the new sauces continues McDonald’s strategy of evolving its menu to engage customers and satisfy their craving for new and exciting flavors.
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