

Prime Minister Justin Trudeau’s newly-formed cabinet is set to convene for a three-day retreat in Prince Edward Island to tackle the growing challenge of surging living costs, a pressing issue causing unease among Canadians.
This comes as more Canadian citizens continue to attribute the rise in consumer prices to government spending, businesses, and central bank actions, forcing the government to grapple with the daunting task of finding solutions and effective messaging to restore public confidence.
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With affordability concerns, particularly in the housing sector, gaining prominence, Trudeau revamped his cabinet last month with a focus on addressing these issues. The retreat offers an opportunity for the new cabinet members to collaboratively develop strategies and messaging to tackle the problem head-on.
A Nanos Research poll for Bloomberg News revealed that three in 10 Canadians hold government spending accountable for the rising cost of living, while 22% blame businesses for price increases and 10% point fingers at the Bank of Canada. Analysts suggest that this sentiment reflects the belief that government spending triggers inflation, which, in turn, prompts rate hikes by the central bank and subsequent price hikes by businesses.
While headline inflation reached 3.3% in July, food prices surged by 7.8%, and mortgage interest costs soared by 30.6% due to the central bank’s aggressive rate hikes. Additionally, a housing supply shortage driven by record immigration levels further contributed to skyrocketing home prices. Simultaneously, the government’s spending remains elevated, with a projected deficit of C$40.1 billion this year.
Trudeau’s government faces the challenge of balancing two competing priorities: ensuring affordability for citizens and maintaining fiscal restraint. Treasury Board President Anita Anand recently set a deadline for cabinet members to identify areas for spending cuts. Finance Minister Chrystia Freeland emphasized the necessity of maintaining a fiscally responsible stance while delivering essential programs.
Marci Surkes, adviser to the Compass Rose Group and former policy director for Trudeau, anticipates a challenging messaging dilemma for the government. Cabinet members will need to address both affordability concerns and the need for fiscal prudence, a task made more complicated by the need to signal a comprehensive plan to counter cost-of-living challenges.
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While the retreat aims to devise both short-term and long-term solutions, the Nanos poll suggests that government messaging has yet to resonate effectively with the public. The share of Canadians attributing the cost of living to federal spending has risen, along with blame directed at the central bank and businesses. The survey reflects ongoing shifts in public perception regarding the drivers of inflation.
Trudeau’s cabinet faces the complex task of devising comprehensive solutions and effective messaging to address the rising cost of living, seeking to restore public trust and alleviate the economic strain on Canadians.
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