Kaan Kaşif Kavaloğlu, President of the Mediterranean Touristic Hoteliers and Operators Association, drew attention to the fact that Turkey is the first country to sign a Sustainable Tourism Program agreement with the Global Sustainable Tourism Council.
Kavaloğlu said, “Our main goal is to continue the marketing strategy, especially this year. We have basic principles such as developing new markets and not losing our power in the markets we have. We are trying to stay ahead of our competitors,” he said.
Stating that they want to reach the old figures in Russia, which is an important market for Turkey, Kavaloğlu said, “Germany exceeded the figures of 2019, which was a record year, in 2022. For the first time, the UK has exceeded the number of 1 million tourists,” he said.
Stating that only 50 hotels in Antalya received the Sustainable Tourism Certificate, Kavaloğlu noted, “At the end of this month, the number of hotels that received the certificate will increase to 100. We expect it to exceed 400 hotels by the end of the year. In this sense, we are achieving a first in the world.”
Noting that the majority of the rules of the Safe Tourism Certificate will continue even after the epidemic is over, Kavaloğlu said, “Turkey is carrying out a program that will set an example for everyone in the world in tourism. With the Sustainable Tourism Program, we will come to the fore in tourism in a brutal way. It is a special program in terms of making Turkish tourism sustainable.”
Antalya Governor Ersin Yazıcı said, “With the vision of our minister, we were the country that received the most tourists during the epidemic period. During the epidemic, it came to the fore with the Safe Tourism Certificate. We continue with the Sustainable Tourism Certificate, called the ‘green document’. Many of our hotels seem worthy of this.”