G20 Tourism Group Meeting in Kashmir to Boost Progress, Prosperity, and Tourism, says India’s G20 Sherpa

Promoting Tourism as a Catalyst for Job Creation and Economic Growth

India’s G20 Sherpa, Amitabh Kant, expressed optimism about the G20 Tourism Group meeting held in Kashmir, highlighting its potential to spread a message of progress, prosperity, and tourism. Recognizing tourism as a significant employment generator with a profound multiplier effect, Kant emphasized the meeting’s role in promoting peace and prosperity while underscoring the importance of tourism as a key driver for culture and film making. He anticipated that the event would contribute to a substantial increase in job opportunities in Kashmir and enable the promotion of local handicrafts, handlooms, walnut fruit, and pashmina.

Unleashing the Potential of Kashmir’s Unique Products and Cultural Heritage

Amitabh Kant emphasized that the G20 meeting would pave the way for enhanced job creation in Kashmir, particularly through travel and tourism. The event is expected to serve as a platform for promoting and showcasing the region’s exquisite handloom and handicraft products. From the renowned cricket bats to the luscious walnut fruit and the exquisite pashmina, these distinct Kashmiri offerings will be highlighted and marketed on a global scale, fostering economic growth and sustaining local artisans and industries.

Transforming Kashmir into a Premier Tourism Destination

Responding to inquiries about the long-term impact on tourism in Kashmir, Kant expressed confidence that the region would experience a surge in tourist arrivals for years to come. With the hosting of the G20 meeting, he anticipates a vibrant and buoyant growth of travel and tourism in Kashmir, attracting high-value tourists from around the world. This significant event will not only promote Kashmir as a safe and desirable destination for film shootings but also bolster its global recognition as a premier tourist hotspot.

Speaking to sources, Abhijeet Patil, Chairman of Raja Rani Travels, praised the connection between film tourism and Kashmir, referring to it as a “masterstroke” that would undoubtedly yield positive results in the future. The event is expected to convey the message that Kashmir is a secure destination for film productions, leveraging the demonstrated impact of Bollywood in boosting tourism.