The physical European Motor Show Brussels will not take place in 2024, despite a successful edition held in January, with around 270,000 visitors. The organizers said that the decision was made due to the inability to provide a quality and representative experience.
The Belgian Federation of Cars and Two-wheeled Vehicles (Febiac) stated that the conditions necessary for a successful event were no longer in place. The spokesperson for Febiac mentioned that the salon would not achieve the 95% market representativeness it had in the previous edition, leading to the decision not to proceed with a physical show next year.
The cancellation of D’Ieteren, the importer of German Volkswagen group’s brands, is reported to have played a significant role in this outcome. Other brands are also said to have hesitated to participate subsequently. The absence of these prominent brands would result in a diminished presence at the show, leading organizers to conclude that a physical salon would not meet their quality standards.
Cancellation of Physical European Motor Show Brussels 2024
Organizers announce that there will be no physical European Motor Show Brussels in 2024. Despite a successful edition earlier in the year, the decision was made due to the inability to provide a quality and representative experience for attendees. The cancellation is attributed to a decline in market representativeness and the withdrawal of key car brands.
Challenges with Brand Participation
The absence of heavyweight D’Ieteren, the importer of German Volkswagen group’s brands, and the hesitation of other brands have posed challenges for the European Motor Show Brussels. The reduced presence of prominent car brands would undermine the representativeness of the event, prompting the organizers to forgo a physical salon in 2024. The organizers are yet to confirm if the event will take place in 2025.