Nigerian Government Apologizes for Past Neglect, Pledges Support to Creative Economy

Nigerian Government Apologizes for Past Neglect, Pledges Support to Creative Economy

In a notable shift of stance, Nigerian Vice President Kashim Shettima has apologized to the nation’s creative and entertainment industry for past governmental neglect. The apology, issued during the Art, Culture, and Creative Economy Roundtable, signifies the administration’s commitment to nurturing a prosperous and inclusive future for the country’s creative economy.

Government’s Pledge to Rectify Past Neglect

The Nigerian creative and entertainment industry has historically been overlooked by the government. However, recent initiatives headed by Vice President Shettima and the Ministry of Art, Culture, and Creative Economy, indicate a change in direction. A comprehensive roadmap, unveiled under the leadership of Minister Hannatu Musa Musawa, sets ambitious goals to make Nigeria a global hub for arts, culture, and creativity by 2030.

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A Renewed Commitment to the Creative Economy

Government’s commitment is evident in policy and legislative reforms, economic plans, private sector engagement, and a focus on destination branding. The aim is not just to promote domestic cultural and creative talent, but also to position Nigeria as a global leader in the creative economy. The economic plan anticipates the creation of millions of jobs and a significant contribution to the nation’s GDP, with a target of reaching $100 billion by 2030.

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Private Sector Backing and Future Aspirations

The support from the private sector, highlighted by the pledge of N5 billion by the Managing Director of Providus Bank, Walter Akpani, underscores potential for collaborative efforts to drive industry growth. The aspiration to position Nigeria as the world’s culture, creativity, and entertainment capital is ambitious, yet promising. The emphasis on creating a transformative environment for the creative sector, and recognizing its role in reshaping Nigeria’s global image, reflects a holistic and forward-thinking approach.

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