Luís Borges: A Model Entrepreneur’s Journey in the Fashion Industry
From Runway to Retail: Launching Call Me Gorgeous
Luís Borges, a well-known Portuguese model and entrepreneur, recently celebrated a significant milestone in his business venture, the opening of the first physical store of his brand, Call Me Gorgeous, in Lisbon. This achievement comes two years after the launch of the brand, and Borges has expressed immense satisfaction with the success of his venture. He noted that the demand from customers for his products has been a rewarding experience. However, he also candidly acknowledged the challenges of launching a brand, emphasizing that a public figure’s fame does not guarantee commercial success.
Addressing Social Issues through Fashion
Further establishing his brand’s presence, Borges presented his Big Bang collection at the 60th ModaLisboa, the renowned fashion week in Lisbon. This marked a significant shift in his career from modeling to designing, which he described as a major challenge. Borges highlighted the importance of public figures addressing social issues through their platforms. He recalled his early career, a time when there were few black models in the industry. As an attempt to create change, he presented a runway show at ModaLisboa exclusively featuring black models, a first of its kind for the event.
Expansion Plans: Taking Call Me Gorgeous Global
With the successful launch of his first physical store, Borges is now aiming to expand his brand further. He has plans to open a store in Porto and has expressed aspirations to take his brand international, with Paris being a specific target. Responding to customer requests, Borges is also considering diversifying his product range by producing a children’s line and dog accessories.
A Liberal Parent and a Potential Children’s Collection
Borges, a father of three adopted children, shared that his daughter is a fan of his designs, which has influenced his decision to consider creating a children’s collection. He described his parenting style as liberal, emphasizing the importance of his children’s education and instilling in them respect for others.
A Success Story in the Making
In conclusion, Borges has managed to successfully navigate the challenges of launching a brand and is now looking forward to expanding his business both nationally and internationally. Potential new lines for children and pets reveal his commitment to responding to customer needs. His dedication to addressing social issues and promoting diversity in the fashion industry forms a crucial part of his brand’s identity, marking him as a model entrepreneur in more ways than one.
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