Emerging Artists Spotlighted in Nescafé Azera ‘By Design’ Campaign
Celebrating Artistry in Everyday Life
In an innovative blend of art and commerce, five emerging artists have had their fascinating designs featured on Nescafé Azera’s containers. This initiative is part of the brand’s ‘By Design’ campaign, which is run in partnership with The Prince’s Trust. Now in its third year, the competition encourages participants to craft designs that genuinely reflect the world around them and inspire others to take positive action. The lucky winners of this year’s competition were Julie Becaud, Jay Adlam, Hannah Joseph, Esther Johnson, and Bethany Davies.
Art as a Beacon of Hope
One of the winners, Esther Johnson, used her experiences of battling depression and anxiety to fuel her design. Being introduced to The Prince’s Trust and its Enterprise Programme, Esther found the motivation to open her own business, regain her self-confidence, and participate in the Nescafé Azera ‘By Design’ competition. Her winning design featured sunflowers and roses, intending to make people smile and brighten their day.
Reviving Passion through Creativity
Another winner, Jay Adlam, managed to regain his passion for art and confidence in his abilities through The Prince’s Trust. He saw the competition as an opportunity not to be missed, and his design was aimed at invoking positive emotions in people starting their day with a cup of coffee. These inspiring stories demonstrate how creativity can serve as a catalyst for personal growth and healing.
Bringing Art to Supermarket Shelves
With the winning designs set to be featured on Nescafé Azera’s packaging, these artists’ works will now grace supermarkets across the country. Furthermore, the winners will also receive a cash prize to further their creative careers. The limited-edition tins will be available for purchase from 2nd October in major retailers.
A Platform for Young Talent
Honor Hocknell, Brand Manager for Nescafé Azera, expressed her excitement over introducing the new designs to supermarket shelves. She lauded the competition for amplifying the creativity of the winners and appreciated the partnership with The Prince’s Trust for offering talented individuals a larger stage to showcase their work.
A Committed Partnership for Youth Empowerment
Since its partnership with The Prince’s Trust, Nescafé Azera has donated £280,000 to the organization. The Prince’s Trust aids young individuals aged 11-30 in developing life skills and accessing job opportunities. Sylvia Lowe, Director of Brand and Marketing for The Prince’s Trust, expressed pride over the work of the five winners. She appreciated the competition for showcasing young talent and demonstrating the power of self-belief, support, and passion. Nescafé Azera’s commitment to The Prince’s Trust’s mission of supporting young people was also deeply valued.
The Power of Creative Collaboration
The ‘By Design’ campaign represents the power of creative collaboration, demonstrating how businesses can play a role in supporting and promoting emerging talent. The partnership between Nescafé Azera and The Prince’s Trust is not just about creating visually appealing coffee tins—it’s a testament to the transformative power of creativity, providing a platform for young artists to express themselves and inspiring others along the way.
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